Danish design is globally recognized and creates value across all scales – from everyday products to sustainable solutions like Samsø’s CO₂ neutrality. Interest in Danish design is growing among:

• Tourists wanting to experience Danish design firsthand
• Schools using design as a tool for problem-solving
• Delegations seeking insights into a mindset the world needs

However, design experiences are uncoordinated, leading to challenges:

• Visitors struggle to find relevant design experiences
• Design businesses miss out on connections and revenue
• Denmark risks being seen as a design nation without a clear design tourism strategy

Designalliance brings together design producers, stores, museums, hotels, restaurants, publishers, schools, and event organizers in a collaborative network.
It provides a structured overview and insights through:

• Curated design routes (e.g., Marguerite routes)
• Profiles, podcasts, videos, and historical highlights
• Events, talks, meet-the-designer sessions and exclusive offers

Everyone gains:

• Tourists, students, and professionals get a clear overview, deeper insights, and exclusive benefits
• Design businesses increase visibility, attract more visitors, and boost revenue
• Denmark strengthens its position as a leading design nation by making design tourism more accessible

Current alternatives are fragmented efforts without a unified strategy. Existing players market themselves independently, resulting in scattered experiences. Designalliance stands out by connecting key players and creating a seamless, high-value experience for both visitors and the industry.